Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

  1. Alonso-Garcia, J.
  2. Pablo-Martí, F.
  3. Nunez-Barriopedro, E.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2021

Alea: 95

Orrialdeak: 99-113

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2021.03.009 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus