Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

  1. Alonso-Garcia, J.
  2. Pablo-Martí, F.
  3. Nunez-Barriopedro, E.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2021

Volumen: 95

Pages: 99-113

Type: Article

DOI: 10.1016/J.INDMARMAN.2021.03.009 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus