Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

  1. Alonso-Garcia, J.
  2. Pablo-Marti, F.
  3. Núñez-Barriopedro, E.
  4. Cuesta-Valiño, P.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2023

Volume: 38

Issue: 2

Pages: 317-336

Type: Article

DOI: 10.1108/JBIM-09-2021-0421 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus