Ethical appeals and persuasion in the entrepreneurial pitch
- José-Santiago Fernández-Vázquez
- Angel Sancho-Rodríguez
- Verónica González-Araujo (coord.)
- Roberto-Carlos Álvarez-Delgado (coord.)
- Ángel Sancho-Rodríguez (coord.)
Publisher: Peter Lang
ISBN: 978-2-8076-1192-4
Year of publication: 2020
Pages: 17-31
Type: Book chapter