Metaverse marketing: How the metaverse will shape the future of consumer research and practice

  1. Dwivedi, Y.K.
  2. Hughes, L.
  3. Wang, Y.
  4. Alalwan, A.A.
  5. Ahn, S.J.
  6. Balakrishnan, J.
  7. Barta, S.
  8. Belk, R.
  9. Buhalis, D.
  10. Dutot, V.
  11. Felix, R.
  12. Filieri, R.
  13. Flavián, C.
  14. Gustafsson, A.
  15. Hinsch, C.
  16. Hollensen, S.
  17. Jain, V.
  18. Kim, J.
  19. Krishen, A.S.
  20. Lartey, J.O.
  21. Pandey, N.
  22. Ribeiro-Navarrete, S.
  23. Raman, R.
  24. Rauschnabel, P.A.
  25. Sharma, A.
  26. Sigala, M.
  27. Veloutsou, C.
  28. Wirtz, J.
  29. Show all authors +
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2023

Volume: 40

Issue: 4

Pages: 750-776

Type: Article

DOI: 10.1002/MAR.21767 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus