Publikationen (4) Publikationen, an denen Forscher/innen teilgenommen haben

filter_list Marketing

2024

  1. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  2. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

2022

  1. Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

    Technological Forecasting and Social Change, Vol. 175