Publications in collaboration with researchers from University of Georgia (2)

2023

  1. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Psychology and Marketing, Vol. 40, Núm. 4, pp. 750-776

2022

  1. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    International Journal of Information Management, Vol. 66