Publications in collaboration with researchers from National University of Singapore (2)

2023

  1. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Psychology and Marketing, Vol. 40, Núm. 4, pp. 750-776

  2. “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

    International Journal of Information Management, Vol. 71