Innovaciones en la oferta deportiva para personas adultas en españa: Diferencias de género en la demanda latente

  1. María Martín 1
  2. Jesús Martínez del Castillo 1
  3. Maria Isabel Barriopedro 1
  4. José Emilio Jiménez-Beatty 2
  5. Cristina López de Subijana 1
  6. Antonio Rivero 1
  1. 1 Universidad Politécnica de Madrid

    Universidad Politécnica de Madrid

    Madrid, España


  2. 2 Universidad de Alcalá

    Universidad de Alcalá

    Alcalá de Henares, España


Athlos: Revista internacional de ciencias sociales de la actividad física, el juego y el deporte

ISSN: 2253-6604

Year of publication: 2015

Issue: 8

Pages: 5-26

Type: Article

More publications in: Athlos: Revista internacional de ciencias sociales de la actividad física, el juego y el deporte


This research analyses the possible gender differences in the innovations demanded by Spanish adult population who do not practice but they would like to do so (Latent Demand). A quantitative methodology was applied. A representative sample of the Spanish adult population (ranging from 30 to 64 years old) fullfilled a questionnaire through a personal interview. The sample was randomly selected using multistage sampling method (n=3.463; 1.731 women and 1.732 men). Latent Demand (412 women and 312 men) completed barriers and innovations questionnaries related to employment, childcare and domestic labour (Martínez del Castillo et al., 2005; Graupera, Martínez del Castillo y Martín, 2003). The largest group were employed mothers. Results revealed gender differences in innovations related to childcare (F8,240=2.08; p=.038) and in actions related to domestic labour (F2,250=8.24; p<.001). Women pointed out the offer of a variety of activities from mothers and children at the same space and time (F1,247=4.09; p=.044) and to have a greater support at in the domestic labour (F1,251=16.54; p<.001) as solutions for practicing physical activity. The innovations more demanded by women and men were coordinated programs for adults and children, physical activity programs at workplace and parallel child care actions.