Ránking de anuncios y agencias de publicidad en Venezuela
- Estela Núñez Barriopedro 1
- Almudena González del Valle Brena 2
- 1 Universidad Internacional de la Rioja (España)
- 2 Universidad Pontificia Comillas (España)
ISSN: 1012-1587
Argitalpen urtea: 2015
Zenbakia: 3
Orrialdeak: 907-921
Mota: Artikulua
Beste argitalpen batzuk: Opción: Revista de Ciencias Humanas y Sociales
Laburpena
The aim of this paper is making an analysis of the actual position of Venezuelan advertising agencies and their advertisements as a result of the UNIR (Universidad Internacional de la Rioja) Ranking of advertising. This analysis shows the trend of their positions and a classification of agencies and advertisements in quarters according to their positions and results in the Ranking. In the case of Venezuela, the ranking of advertisements in 2012-2013 and the ranking of agencies in 2014-2015 for a total sample of 2.130 and 2.175 advertisements, 775 and 538 agencies from Latin America is analyzed, respectively.