Dinamización de los barrios históricos hacia destinos de turismo experiencialPapel de las redes de colaboración en la estimulación del Barrio de las Letras en Madrid y Barrio Italia en Santiago de Chile

  1. Pareti, Stefaía
  2. García Henche, Blanca
  3. Salvaj, Erica
Journal:
Polígonos: Revista de geografía

ISSN: 1132-1202

Year of publication: 2018

Issue Title: La investigación geográfica del turismo

Issue: 30

Pages: 97-115

Type: Article

DOI: 10.18002/POL.V0I30.5688 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Polígonos: Revista de geografía

Abstract

Cultural heritage has begun to implement new strategies, due to the widespread proliferation of urban tourism internationally. That is why the need arises to enhance and understand how the historical, strategic services, tourism destinations, experience and leisure, value and resources, and the best way to improve the lives of the local population, delivering greater competitiveness and economic and social sustainability. The objective of this work is to explore and describe how the strengthening of associations and networks among those who make up the cultural, commercial and tourist offer of historic districts is fundamental for the transformation and revitalization of them. This is why it has been selected two historical districts as Barrio Italia (Santiago de Chile) and Barrio de las Letras (Madrid). These districts are unique historical districts with cultural, ethnographic and commercial resources that make them unique. An exploratory analysis will be carried out to understand the associationism and collaboration of the businesses and cultural entities of each district through the network methodology, proposing in turn marketing strategies and experience economy. The study concludes and delivers as a main result an evident location of each district in different phases of development in its life cycle as a tourist destination, Barrio Italia is in an incipient phase of growth in front of Barrio de las Letras that already has tourist positioning more consolidated.

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