Los adolescentes musulmanes frente a las oportunidades y las amenazas de la red

Abstract

The main aim of this research is to analyse the panorama that derives from the massive use of new technologies, especially social networks, among the youngest Muslim population´s segments. On the one hand, it is analysed the extent to which companies design specific communication campaigns for the Muslim segment, acting on their purchasing disposition, which is a great opportunity for companies. On the other hand, the dangers that arise in this environment are researched. Among the main findings of this work, highlights the fact that adolescents are very connected in the social networks, which opens the doors to companies to manage their advertising campaigns to attract them to their products. In this sense, there are companies that, at present, are campaigning Muslim friendly through the network, in their attempt to conquer the Muslim segment. Companies use their own language, and adapt to their needs and particular tastes. On the other hand, this method of communication via internet is permeable, since it is subject to be crossed by a multitude of dangers in the form of paedophiles, islamophobia and radical stalkers, who are able to take advantage of the adolescents’ vulnerability. For this reason, numerous investigations and awareness campaigns have shown the importance of parental control over what can be called the «pacifier» of children and adolescents. It also shows the need for parents to acquire knowledge about new technologies, and thus be able to monitor the activities of their children. In the case of Muslim families living in Spain, the language problem, the scarce academic preparation and the absence of a close social and family network, makes the gap even bigger.