Family involvement and hotel online reputation

  1. J. Diéguez-Soto 2
  2. M. A. Fernández-Gámez 2
  3. G. Sánchez-Marín 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

  2. 2 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

Revista:
Business Research Quarterly

ISSN: 2340-9444,  2340-9436

Año de publicación: 2017

Volumen: 20

Número: 3

Páginas: 151-163

Tipo: Artículo

DOI: 10.1016/J.BRQ.2017.05.001 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Business Research Quarterly

Resumen

La reputación online es hoy en día particularmente significativa en el contexto de las empresas hoteleras debido a la alta sensibilidad y enorme influencia de las actividades de boca en boca electrónica de los clientes. Dado que aún no existe un conjunto claro de factores generadores de reputación online, el objetivo de este trabajo es contribuir a este conocimiento considerando el papel de la gobernanza familiar como antecedente de la reputación online de los hoteles. En concreto, nuestro propósito es explicar si la heterogeneidad entre las empresas familiares en cuanto a su influencia familiar en el negocio ejerce un efecto significativo en la reputación online de las empresas hoteleras, investigando cómo interactúan las dimensiones de propiedad familiar y gestión familiar en términos de influir en la reputación online. Nuestros hallazgos, basados en una muestra de 157 hoteles familiares españoles, indican una influencia positiva de la propiedad familiar en un hotel

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