Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

  1. Castillo-abdul, B.
  2. Pérez-escoda, A.
  3. Núñez-barriopedro, E.
Journal:
Media and Communication

ISSN: 2183-2439

Year of publication: 2022

Volume: 10

Issue: 1

Pages: 185-197

Type: Article

DOI: 10.17645/MAC.V10I1.4728 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus