Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

  1. Alonso-Garcia, J.
  2. Pablo-Marti, F.
  3. Núñez-Barriopedro, E.
  4. Cuesta-Valiño, P.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2023

Volumen: 38

Número: 2

Pages: 317-336

Type: Article

DOI: 10.1108/JBIM-09-2021-0421 GOOGLE SCHOLAR
La source de données: Scopus