Análisis actitudinal de la palabra bollera en Madridde la agresión a la reapropiación

Abstract

The aim of this article is to research the offensive and reclaimed usages of the word bollera in Madrid. Sexual orientation of the speaker is considered to be highly relevant to the interpretation of the usage as offensive or nonoffensive. Besides, some social factors are believed to be relevant in order to evaluate the usage of this term (gender, sexual orientation, age, and level of instruction). To this end, an online survey aimed at collecting and analysing attitudes of speakers from Madrid was conducted. The survey offered four different, nonthreatening situations in which women used the word bollera, but the sexual orientation of the speaker was changed in order to evaluate the contrast. Results were processed through SPSS. They show that participants do perceive differences between the various communicative situations; they also evaluate more positively the non-heterosexual speakers in the survey. Furthermore, social factors were proved relevant to this evaluation