Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

1. Cuesta-Valiño, P.
2. Gutiérrez-Rodríguez, P.
3. Núnez-Barriopedro, E.
4. García-Henche, B.

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DOI: 10.1016/J.JBUSRES.2022.113475 GOOGLE SCHOLAR lock_openOpen access editor

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