Barrio Matadero-Franklin, de mercado popular a barrio artístico-cultural: conservación y capitalización, a través de turismo creativo y co-creación

  1. Pareti, Stefania 1
  2. García Henche, Blanca 2
  1. 1 Universidad Andrés Bello
    info

    Universidad Andrés Bello

    Santiago de Chile, Chile

    ROR https://ror.org/01qq57711

  2. 2 Universidad de Alcalá
    info

    Universidad de Alcalá

    Alcalá de Henares, España

    ROR https://ror.org/04pmn0e78

Aldizkaria:
ACE: architecture, city and environment

ISSN: 1886-4805

Argitalpen urtea: 2021

Zenbakia: 45

Orrialdeak: 9528

Mota: Artikulua

DOI: 10.5821/ACE.15.45.9528 DIALNET GOOGLE SCHOLAR lock_openUPCommons editor

Beste argitalpen batzuk: ACE: architecture, city and environment

Laburpena

The main objective of this work is to explore how to preserve the heritage of an artistic and cultural district, through urban regeneration and the development of urban creative centers with artistic and cultural content. The aim is to understand the effects of cultural marketing strategies in different districts. Matadero-Franklin is selected in Santiago of Chile, an iconic district of popular markets, chosen to develop the XXI Biennial of Architecture and Urbanism 2019. It also compares its situation with other relevant cases of districts and buildings converted to creative poles. Methodologically, literature on creative and co-creation tourism is reviewed, interviews are made with key actors from the district and from the Biennial, plus the analysis of the event impact on press media. It is concluded that the Urban and Cultural Marketing can empower “Matadero-Franklin district” as a brand, obtaining positive socio-economic effects in various interest groups.

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