Data Analytics Methodology Application in Marketing

  1. Astudillo, B.
  2. Cajilema, K.
  3. Santorum, M.
  4. Aguilar, J.
Proceedings:
Proceedings - 3rd International Conference on Information Systems and Software Technologies, ICI2ST 2022

ISBN: 9781665455176

Year of publication: 2022

Pages: 114-121

Type: Conference paper

DOI: 10.1109/ICI2ST57350.2022.00024 GOOGLE SCHOLAR
Data source: Scopus