Los primeros edificios del sitio webmanifestaciones iniciales de las oficinas de Arquitectura en Internet (1995-2000)

  1. Juan Liñán, Lluis 1
  2. Maruri González de Mendoza, Nicolás 1
  1. 1 Universidad Politécnica de Madrid
    info

    Universidad Politécnica de Madrid

    Madrid, España

    ROR https://ror.org/03n6nwv02

Revista:
EGA: revista de expresión gráfica arquitectónica

ISSN: 1133-6137 2254-6103

Ano de publicación: 2021

Título do exemplar: Conversando con... Alberto Campo Baeza

Volume: 26

Número: 42

Páxinas: 246-257

Tipo: Artigo

DOI: 10.4995/EGA.2021.12617 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: EGA: revista de expresión gráfica arquitectónica

Resumo

This paper compares some of the first websites launched by architectural offices in the second half of the 1990s. The study reveals, firstly, the main constraints posed by the World Wide Web to the public dissemination of architects’ production and, secondly, the two strategies that would rule the online communication of architecture ever since. On the one hand, corporate offices like SOM or Foster and Partners understood the new medium as a tool that would facilitate the dissemination of the office’s identity. To harvest this potential, their work had to be published online in a succinct, interactive, and stable fashion by means of photographs and renderings. On the other hand, emergent offices such as MVRDV and Snøhetta decided to use the new medium to push the boundaries of their work and to test new techniques of representation and graphic expression.

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