Luis Bayardo
Tobar Pesántez
Publicaciones en las que colabora con Luis Bayardo Tobar Pesántez (5)
2022
2021
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Happiness Management a culture to explore from Brand Orientation as a sign of Responsibily and Sustainable Production.”
20º Congreso Internacional de Marketing Público y No Lucrativo, con el lema "Marketing Público y No Lucrativo en el Marco de los Objetivos de Desarrollo Sostenible",
2020
2019
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Análisis del valor de marca y del happiness management en el consumo de cerveza en entornos competitivos internacionales
Happiness management and creativity in the XXI century: intangible capitals as a source of innovation, competitiveness and sustainable development (Comares), pp. 55-68
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Happiness management and creativity in the XXI century: intangible capitals as a source of innovation, competitiveness and sustainable development
Comares