Análisis del Sector Turístico e Innovación ; Tourism competitiveness and innovation.
ATURI
Universidad Politécnica Salesiana
Cuenca, EcuadorPublicaciones en colaboración con investigadores/as de Universidad Politécnica Salesiana (5)
2021
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Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
Frontiers in Psychology, Vol. 12
2019
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Creativity: An intangible capital generating competitive quality in the Spanish advertising industry
Academy of Accounting and Financial Studies Journal, Vol. 23, Núm. 2
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The effectiveness of humor in advertising: Analysis from an international scope
Academy of Strategic Management Journal, Vol. 18, Núm. 4
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Towards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
Journal of Entrepreneurship Education, Vol. 22, Núm. 1
2018
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Creativity as an indicator of business competitiveness in the Mexican advertising landscape
Espacios, Vol. 39, Núm. 34