Análisis del Sector Turístico e Innovación ; Tourism competitiveness and innovation.
ATURI
Universidad de Especialidades Espíritu Santo
Guayaquil, EcuadorPublications in collaboration with researchers from Universidad de Especialidades Espíritu Santo (2)
2022
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Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Media and Communication, Vol. 10, Núm. 1, pp. 185-197
2021
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Influence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
Publications, Vol. 9, Núm. 1, pp. 1-15