Blanca Rosa
García Henche
Profesor/a Contratado/a Doctor/a
Estela
Núñez Barriopedro
Profesor/a Contratado/a Doctor/a
Publicaciones en las que colabora con Estela Núñez Barriopedro (4)
2024
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Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
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The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices
Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664
2023
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Journal of Business Research, Vol. 156