Publicaciones en las que colabora con Pablo Gutiérrez Rodríguez (6)

2024

  1. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  2. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

2022

  1. El comercio local y singular como generador de emociones en los consumidores

    El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 229-258

  2. Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

    Technological Forecasting and Social Change, Vol. 175