Publicaciones en las que colabora con Blanca Rosa García Henche (3)

2024

  1. Sustainable success: Unraveling the relationship between csrinitiatives, happiness, and purchase intention in fashionretailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  2. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156