Azucena
Penelas Leguía
Profesor/a Titular Universidad
Celia
López Quintas
Publicacions en què col·labora amb Celia López Quintas (1)
2022
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Analysis of consumer behaviour from the point of view of marketing and happiness management during the Covid-19 pandimic
A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 149-164