Multimodal narrativity in TV ads

  1. María Martínez Martínez
  2. Blanca Kraljevic Mujic
  3. Laura Hidalgo Downing
Book:
The Multimodal Analysis of Television Commercials
  1. Pennock-Speck, Barry (ed. lit.)
  2. Saz Rubio, María Milagros del (ed. lit.)

Publisher: Publicaciones de la Universidad de Valencia, Valencia : 2013

ISBN: 8437091454

Year of publication: 2013

Pages: 91-111

Type: Book chapter

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