The use of disliked gifts from a consumer behavior perspective

  1. Cruz-Cárdenas, J.
  2. González, R.
  3. del Val Núñez, M.T.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2015

Volume: 68

Issue: 7

Pages: 1635-1637

Type: Article

DOI: 10.1016/J.JBUSRES.2015.02.008 GOOGLE SCHOLAR
Data source: Scopus