The use of disliked gifts from a consumer behavior perspective

  1. Cruz-Cárdenas, J.
  2. González, R.
  3. del Val Núñez, M.T.
Revue:
Journal of Business Research

ISSN: 0148-2963

Année de publication: 2015

Volumen: 68

Número: 7

Pages: 1635-1637

Type: Article

DOI: 10.1016/J.JBUSRES.2015.02.008 GOOGLE SCHOLAR
La source de données: Scopus