Asociacionismo y marketing en la transformación de barrios históricos hacia destinos turísticosAnálisis de Barrio Italia (Santiago de Chile) y Barrio de las Letras (Madrid)

  1. Blanca García Henche 1
  2. Stefanía Pareti Petruccelli
  3. Erica Salvaj Carrera 2
  1. 1 Universidad de Alcalá
    info

    Universidad de Alcalá

    Alcalá de Henares, España

    ROR https://ror.org/04pmn0e78

  2. 2 Universidad del Desarrollo (Chile)
Journal:
aDResearch: Revista Internacional de Investigación en Comunicación

ISSN: 1889-7304

Year of publication: 2019

Issue: 19

Pages: 86-103

Type: Article

DOI: 10.7263/ADRESIC-019-05 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: aDResearch: Revista Internacional de Investigación en Comunicación

Abstract

Due to the widespread proliferation of urban tourism at an international level, there is a need to enhance and understand how historic neighborhoods can be experiential tourism services, strategically intervened, by valuing resources and services that in turn improve tourism life of the local population. The objective of this work is to explore and describe how the strengthening of associations and the networks between them make up the cultural, commercial and tourist offer of said historical neighborhoods is fundamental for the development and sustainability of them. This is why it has selected the historic neighborhoods such as Barrio Italia (Santiago de Chile) and Barrio de las Letras (Madrid) for being in different stages of their life cycle.

Data source: Dialnet