Ethical appeals and persuasion in the entrepreneurial pitch

  1. Fernández-Vázquez, J.-S.
  2. Sancho-Rodríguez, Á.
Book:
Ethics in Business Communication: New Challenges in the Digital World

ISBN: 9782807611924

Year of publication: 2020

Volume: 24

Pages: 17-29

Type: Book chapter

GOOGLE SCHOLAR
Data source: Scopus