The interaction between rational arguments and emotional appeals in the entrepreneurial pitch

  1. Fernández-Vázquez, J.-S.
  2. Álvarez-Delgado, R.-C.
Aldizkaria:
International Journal of Entrepreneurial Behaviour and Research

ISSN: 1355-2554

Argitalpen urtea: 2020

Alea: 26

Zenbakia: 3

Orrialdeak: 503-520

Mota: Artikulua

DOI: 10.1108/IJEBR-06-2019-0334 GOOGLE SCHOLAR