The interaction between rational arguments and emotional appeals in the entrepreneurial pitch

  1. Fernández-Vázquez, J.-S.
  2. Álvarez-Delgado, R.-C.
Revista:
International Journal of Entrepreneurial Behaviour and Research

ISSN: 1355-2554

Ano de publicación: 2020

Volume: 26

Número: 3

Páxinas: 503-520

Tipo: Artigo

DOI: 10.1108/IJEBR-06-2019-0334 GOOGLE SCHOLAR
Fonte de datos: Scopus