Persuasive strategies in the SME entrepreneurial pitch: Functional and discursive considerations

  1. Fernández-Vázquez, J.-S.
  2. Álvarez-Delgado, R.-C.
Journal:
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Year of publication: 2020

Volume: 33

Issue: 1

Pages: 2342-2359

Type: Article

DOI: 10.1080/1331677X.2019.1683462 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus