Persuasive strategies in the SME entrepreneurial pitch: Functional and discursive considerations

  1. Fernández-Vázquez, J.-S.
  2. Álvarez-Delgado, R.-C.
Revue:
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Année de publication: 2020

Volumen: 33

Número: 1

Pages: 2342-2359

Type: Article

DOI: 10.1080/1331677X.2019.1683462 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus