La reforma feminista del español en los anuncios de prensa. Un estudio basado en corpus

  1. Merceces Bengoechea 1
  2. José Simón 1
  1. 1 Universidad de Alcalá
    info

    Universidad de Alcalá

    Alcalá de Henares, España

    ROR https://ror.org/04pmn0e78

Book:
Las tecnologías de la información y las comunicaciones: presente y futuro en el análisis de corpus: Actas del III Congreso Internacional de Lingüistica de Corpus
  1. María Luisa Carrió Pastor (ed. lit.)
  2. Miguel Ángel Candel Mora (ed. lit.)

Publisher: Universidad Politécnica de Valencia = Universitat Politècnica de València

ISBN: 978-84-694-6225-6

Year of publication: 2011

Pages: 507-516

Congress: Congreso Internacional de Lingüistica de Corpus (3. 2011. Valencia)

Type: Conference paper

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Abstract

Advertising covers a range of texts and images highly appealing and with great visibility which constitute a cultural landscape with characteristics of its own. This paper focuses on the advertising landscape corresponding to 2007. The main research objective was to determine to what extent non-sexist language was used in ads at that time. An essential element in our study was the corpus we created with our samples. In this article we will discuss our basic tenets, working methodology and the results of the first phase of our study, for the ads appeared in el País during the month of October 2007.

Data source: Dialnet