Revisiting Internal Market Orientation in family firms
- 1 Programa de Doctorado en Economía y Empresa. Universidad de Málaga, Facultad de Económicas y Empresariales, Calle El Ejido nº 6. 29071 Málaga (Economics and Business Administration Phd. Programme at University of Málaga, Spain) Associate Professor NRU HSE – Higher School of Economics, Moscow, Russian Federation
ISSN: 2444-8788, 2444-877X
Year of publication: 2019
Issue Title: SPECIAL ISSUE – Family business in the context of global changes
Volume: 9
Issue: 1
Pages: 5-20
Type: Article
More publications in: European Journal of Family Business
Abstract
The present conceptual paper depicts Internal Market Orientation (IMO) theory development conceptualization with a contemplation of new conditions, realities and technologies available to modern businesses in service industries. Based on the results of a conceptual study, this study proposes a novel IMO framework which reflects the noted global changes that affects family businesses. The denoted model introduces novelty variables including Information Communication Technologies (ICTs) and Outsourced Personnel structural constructs. They avail to measure the effect of IMO implementation on job satisfaction and employee commitment that, in their turn, exhibit a positive impact on business performance in service industries.