Publicaciones (81) Publicaciones de Estela Núñez Barriopedro

2024

  1. A public service management model as an antecedent for citizen satisfaction and fiscal policy

    Management Decision, Vol. 62, Núm. 2, pp. 725-739

  2. Constraints and barriers on industrial customer performance in an omnichannel ecosystem

    Review of Managerial Science, Vol. 18, Núm. 9, pp. 2749-2780

  3. Estrategias de marketing para potenciar la felicidad de la mujer federada

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164

  4. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  5. The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices

    Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227

  6. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Adquisición de competencias transversales a través del desarrollo de juegos

    La esfera universitaria hoy: retos, proyectos de investigación y transferencia de conocimiento (Dykinson), pp. 410-428

  2. Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management

    7th International Academic and Professional Congress on Happiness “The triple helix of Social Well-being: Organizational communication, social marketing and happiness management”

  3. Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management

    International Journal of Gastronomy and Food Science, Vol. 34

  4. Autoevaluación y coevaluación desde la perspectiva del estudiante

    Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (Dykinson), pp. 564-576

  5. Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336

  6. Impacto del turismo cinematográfico en el empleo decente y el crecimiento económico de los destinos turísticos

    Trabajo decente. Hacia la dignidad y la realización de la persona trabajadora (Tirant lo Blanch), pp. 173-190

  7. La simulación empresarial desde el marco de los ODS como experiencia de enseñanza-aprendizaje

    La didáctica de las ciencias sociales ante el reto de los Objetivos de Desarrollo Sostenible (Narcea), pp. 1203-1210

  8. Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

    Journal of Management Development, Vol. 42, Núm. 6, pp. 501-513

  9. Positioning analysis of Spanish politicians through their Twitter posts versus Spanish public opinion

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  10. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

  11. The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

    Corporate Communications, Vol. 28, Núm. 2, pp. 311-324

2022

  1. Analysis of consumer behaviour from the point of view of marketing and happiness management during the Covid-19 pandimic

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 149-164

  2. El empleo de la felicidad como argumento en la comunicación de la RSC

    El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 81-102

  3. Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

    Media and Communication, Vol. 10, Núm. 1, pp. 185-197