Pedro Cuesta Valiño-rekin lankidetzan egindako argitalpenak (2)

2024

  1. Constraints and barriers on industrial customer performance in an omnichannel ecosystem

    Review of Managerial Science

2023

  1. Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336