Multimodal metaphor, narrativity and creativity in TV cosmetics ads

  1. Laura Hidalgo-Downing
  2. Maria Ángeles Martínez
  3. Blanca Kraljevic Mujic
Book:
Exploring Discourse Strategies in Social and Cognitive Interaction: multimodal and cross-linguistic perspectives
  1. Manuela Romano (coord.)
  2. María Dolores Porto (coord.)

Publisher: John Benjamins

ISBN: 9789027256676,  9789027267221

Year of publication: 2016

Pages: 137-158

Type: Book chapter

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