Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
- Alonso-Garcia, J.
- Pablo-Martí, F.
- Nunez-Barriopedro, E.
Journal:
Industrial Marketing Management
ISSN: 0019-8501
Year of publication: 2021
Volume: 95
Pages: 99-113
Type: Article