Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

  1. Alonso-Garcia, J.
  2. Pablo-Martí, F.
  3. Nunez-Barriopedro, E.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2021

Volume: 95

Pages: 99-113

Type: Article

DOI: 10.1016/J.INDMARMAN.2021.03.009 GOOGLE SCHOLAR HANDLE: https://hdl.handle.net/10017/47725
e_Buah Biblioteca Digital Universidad de Alcalá: lock_openOpen access Handle
Data source: Scopus