The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

  1. Núnez-Barriopedro, E.
  2. Cuesta-Valiño, P.
  3. Mansori-Amar, S.
Journal:
Corporate Communications

ISSN: 1356-3289

Year of publication: 2023

Volume: 28

Issue: 2

Pages: 311-324

Type: Article

DOI: 10.1108/CCIJ-03-2022-0033 GOOGLE SCHOLAR
Data source: Scopus