The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
- Núnez-Barriopedro, E.
- Cuesta-Valiño, P.
- Mansori-Amar, S.
ISSN: 1356-3289
Année de publication: 2023
Volumen: 28
Número: 2
Pages: 311-324
Type: Article