The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
- Núnez-Barriopedro, E.
- Cuesta-Valiño, P.
- Mansori-Amar, S.
ISSN: 1356-3289
Argitalpen urtea: 2023
Alea: 28
Zenbakia: 2
Orrialdeak: 311-324
Mota: Artikulua