Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

  1. Gutiérrez-Rodríguez, P.
  2. Villarreal, R.
  3. Cuesta-Valiño, P.
  4. Blozis, S.A.
Journal:
Humanities and Social Sciences Communications

ISSN: 2662-9992

Year of publication: 2023

Volume: 10

Issue: 1

Type: Article

DOI: 10.1057/S41599-023-01790-Z GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus