Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election
- Gutiérrez-Rodríguez, P.
- Villarreal, R.
- Cuesta-Valiño, P.
- Blozis, S.A.
Revue:
Humanities and Social Sciences Communications
ISSN: 2662-9992
Année de publication: 2023
Volumen: 10
Número: 1
Type: Article
