Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

  1. Muñoz, M.M.
  2. Kazakov, S.
  3. Ruiz-Alba, J.L.
Revista:
Operational Research

ISSN: 1866-1505,  1109-2858

Any de publicació: 2024

Volum: 24

Número: 2

Tipus: Article

DOI: 10.1007/S12351-024-00835-8 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus