Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

  1. Muñoz, M.M.
  2. Kazakov, S.
  3. Ruiz-Alba, J.L.
Zeitschrift:
Operational Research

ISSN: 1866-1505,  1109-2858

Datum der Publikation: 2024

Ausgabe: 24

Nummer: 2

Art: Artikel

DOI: 10.1007/S12351-024-00835-8 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus