Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

  1. Muñoz, M.M.
  2. Kazakov, S.
  3. Ruiz-Alba, J.L.
Revue:
Operational Research

ISSN: 1866-1505,  1109-2858

Année de publication: 2024

Volumen: 24

Número: 2

Type: Article

DOI: 10.1007/S12351-024-00835-8 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus